Dieting Companies Now Targeting Men

Insight: Profit bonanza eludes companies chasing obesity business

An overweight woman sits on a chair in Times Square in New York, May 8, 2012. REUTERS/Lucas Jackson

One commercial proclaims “Weight Watchers online is for men, too,” and, as a nod to the brand’s more feminine advertising of yore: “It’s not all rainbows and lollipops.” “Women really appreciate the fact that we are recognizing it as a widespread societal problem,” said David Burwick, president of Weight Watchers North America. Beyond the multimillion-dollar campaign lies the hope for company expansion. Burwick estimated that only one-quarter of men who have weight problems actively seek to lose weight. That means plenty aren’t spending money on weight loss products and programs, at least not yet.
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Restrictive dieting harms your health in seven major ways

Credit: Reuters/Lucas Jackson KALUNDBORG, Denmark (Reuters) – Steam rises from pipes at a giant industrial complex on the edge of the Baltic Sea whose success is a testament to the world’s diabetes and obesity epidemic. Novo Nordisk’s Kalundborg factory, 100 km west of Copenhagen, makes half the planet’s insulin for diabetics, putting it on a list of global sites the United States sees as vital to its interests, according to a WikiLeaks cable in 2010. Soaring diabetes rates, driven by increasing obesity, have fuelled profits at the Danish company for two decades. But now the company wants to tackle obesity head on by launching a treatment specifically to help patients lose weight. It would seem to be a no-brainer. Obesity rates suggest a booming market.
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Dieting Makes You Fat

Chronic or frequent dieting can easily lead to a host of nutrient deficiencies and may even encourage significant rebound weight gain. If these risks frustrate you, or you’ve been frustrated by dieting before, read on and choose nutrient-dense diets high in fruits, vegetables, whole grains and legumes over plans that insist on paltry portions of bad-for-you foods. Loss of muscle Muscles are important for keeping fat in check by burning calories and keeping metabolism high. During a low-calorie diet, your body usually isn’t being given enough protein to maintain its muscle. As muscle is burned for energy, it becomes more and more likely that what calories you do take in through food will be stored garcinia cambogia dr oz as fat.
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July 20, 2008 | Stay up to date with the latest headlines via email. The weight-loss industry is swelling as quickly as our waistlines at the moment, which seems something of a paradox. If body-conscious consumers are so happy to buy dieting products, why are we facing an obesity crisis? The truth is, no calorie-controlled diet works; if it did, dieting professionals could kiss repeat business goodbye. Even worse: Restricting what you eat will make you fat.
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